Following its founding in 1975, Keefe Group embarked on an aggressive campaign aimed at tapping into a market that many companies had not ventured before: the American correctional facilities. It was a blue business strategy geared towards identifying opportunities that exist in the market and creating demand rather than fighting for demand in an already crowded mainstream American market place. The correctional facilities provided the company with a unique business opportunity marked by a stable market and almost zero competition. This niche market enabled the company to grow in revenue, profit margins and most significantly, in stature as one of the largest companies in the United States. Over time, the company adopted a strategic operational approach aimed at customizing their products and services to meet the ever growing demand from their clients.
Company Profile: Meeting Customer Demands Through Customer-Centered Strategies
During its over four decades of operations, Keefe Group has carved a name for itself as a champion of efficiency and customized service delivery within the American prison industry complex. Their customer-centered focus enables the company meet the unique demands of their numerous customers spread across various correctional facilities in the United States. As an industry pioneer, the company pride itself as the leading supplier of personal and beauty care products, clothing, footwear and jewelry for inmates. Based in St. Louis, Missouri, the company is also the leading supplier of food products to the correctional facilities with numerous brands of food and snacks to its name. Read more about Keefe Group on cdispatch.com.
By expanding its operations through new subsidiaries and affiliates, Keefe Group managed to add new products and services to its already burgeoning portfolio. The new entities allowed the company to supply other new and unique services such as cable news, games, telecommunication services as well as various technologies to inmates. The company also offers financial management services to its clients
As the pioneer in the industry with a strong reputation and history of quality service delivery in a market with few competitors, Keefe Group’s position as the market leader strategically positions it as the leading contender for tenders. However, the company’s almost monopolistic presence in market has been challenged by authorities, individuals and competitors. This has seen some of the tenders it was awarded opened for competitive bidding. Several allegations of poor customer service and corruption have also been leveled against the company. Read more news on Tampa Bay Times.